Images and Realities: Thoughts for Parashat Hayyei Sara
The election season is filled with slogans, sound bites, campaign posturing. Candidates employ experts who can best market them. The candidates are instructed on what to say and what not to say; the tone of voice they should use; the type of clothes and makeup they should wear. The goal is to create an electable image. News items are subject to p.r. spins; polls are used as signs of gained or lost momentum and are interpreted by candidates in a way that most favors themselves.